Cookie Policy

This Cookie Policy explains how Northstack Academy Inc. (“Northstack Academy”, “we”, “us”) uses cookies and similar technologies on our website. This policy supplements our Privacy Policy, which describes how we handle personal data more broadly.

Cookies help us keep the site reliable, understand which pages are helpful, and (if you consent) measure advertising performance. We do not use cookies to collect sensitive personal information such as health data, government IDs, or financial account details.

1) What are cookies?

Cookies are small text files stored on your device by your browser when you visit a website. They can be “session” cookies (deleted when you close your browser) or “persistent” cookies (kept for a defined period). Cookies may be set by the website you are visiting (first-party cookies) or by a third party that provides a feature on the site (third-party cookies).

In addition to cookies, websites may use similar technologies such as pixel tags (tiny images or script-based events), local storage, and server-side event collection. For practical purposes, we refer to these technologies together as “cookies” in this policy.

2) How we use cookies

We categorize cookies into three groups: Essential, Analytics, and Marketing. Essential cookies are required for the site to function and are always on. Analytics and Marketing cookies are optional and are used only after you provide consent through our cookie banner or cookie preferences panel.

Your choices are stored in a cookie named cookie_consent. You can change your preferences at any time by selecting “Manage cookie preferences” in the footer of any page.

3) Cookie categories

Essential cookies (always active)

Essential cookies are required for core site functionality such as basic page delivery, session continuity, and remembering your consent settings. Without these cookies, the website may not work correctly. Because these cookies are necessary, they do not require consent in many jurisdictions.

• Maintaining a basic session state so pages load reliably
• Remembering whether you have accepted or rejected optional cookies
• Supporting security controls that protect the site from abuse

Analytics cookies (consent required)

Analytics cookies help us understand how visitors use our website so we can improve content structure, admissions pages, and program information. When enabled, we use Google Analytics 4 (GA4) configured to anonymize IP addresses where supported. Analytics data is used in aggregate and is not intended to identify you directly.

• Understanding which pages are visited most often (for example, Programs or Admissions)
• Measuring performance of navigation and page speed issues
• Improving content clarity based on anonymized usage patterns

GA4 retention is typically configured to 14 months for event-level data. Actual retention may vary slightly based on configuration changes over time, but we aim to keep analytics retention limited to what is useful for site improvement.

Marketing cookies (consent required)

Marketing cookies are used to measure advertising performance and to support remarketing (showing relevant ads to people who have visited our website). These cookies may be set by platforms such as Google and Meta when their tags are enabled after consent. Marketing cookies can help us understand which ads lead to actions such as submitting an admissions intake request.

• Conversion measurement (for example, tracking that a form submission happened after an ad click)
• Remarketing audiences (showing follow-up ads to visitors who viewed specific pages)
• Frequency control (reducing repeated ads, depending on the platform)

We do not permit advertising partners to use our site data for their own independent commercial purposes. Where supported, identifiers may be processed in hashed form for matching (for example, via server-side conversion tools) after you have consented.

4) Cookie table

The table below lists cookies that may be used on this site. Some cookies appear only when you consent to Analytics or Marketing cookies and when the relevant third-party tags have been enabled.

5) Third-party providers

When you consent to Analytics and/or Marketing cookies, third-party providers may set or read cookies through our website. These providers may process data in accordance with their own privacy policies.

• Google LLC (Google Analytics 4, Google Ads, Tag Manager)
• Meta Platforms, Inc. (Meta Pixel and conversion measurement)
• Cloudflare (content delivery and security)

We do not permit these providers to use site data for their own independent commercial purposes.

6) Managing your cookie preferences

You can control non-essential cookies in three ways:

• On this website: open “Manage cookie preferences” in the footer to adjust Analytics and Marketing cookies.
• Browser settings: most browsers allow you to block or delete cookies. Blocking essential cookies may affect site functionality.
• Third-party opt-outs: you can use provider tools to manage advertising and analytics preferences.

Helpful links:

• Google Analytics opt-out browser add-on
• Google Ads Settings
• Meta Ad Preferences
• Your Online Choices (EU)

If you withdraw consent, we will stop setting optional cookies going forward. Some previously set cookies may remain until they expire, unless you remove them in your browser settings.

7) Contact

If you have questions about this Cookie Policy or how cookie preferences work, contact:

Northstack Academy Inc.
100 King St W, 57th Floor
Toronto, ON M5X 1C7, Canada

Email: [email protected]
Phone: +1 416 915 2867